When the water level drops, a sunken tower pierces the water’s surface. 3 Olives partnered with Lil’ Kim to create their “Purple” blend, a grape flavoured mix. Originating in Chicago, and created by brothers Brian and Brett Berish, 3 Vodka was distributed by Sovereign Brands. Dupri was first impressed with 3 Vodka because of its distinct taste.

E-40 Shares How His ‘Independent’ Rap Spirit Helped Launch His Wine & Spirits Portfolio

As you’ll see, the reasons these rappers have for staying sober are varied. Some come from a background of substance abuse and have seen the damage it can do. Some have personally struggled with addiction and needed to get clean to get their life in order. And others abstain simply so that they can function at the highest level.

Nicki Minaj: Myx Fusion Moscato Wine

Just this month, Jeezy sold his stake in the company to Pernod Richard, the beverage mega-company behind Absolut, Jameson, Chivas Regal, Malibu, Seagram’s Gin, and more. If you follow LeBron on social media, you know he loves his wine. Whether he’s rapping Future in his driveway or walking through the pregame tunnel, a glass of red wine is usually in his hand. So, it might come as a bit of a surprise that he entered the alcohol realm by investing in tequila. Other investors include James’ teammate Anthony Davis, Golden State Warriors forward Draymond Green, and agent Rich Paul.

Remus and the Estate of Babe Ruth Just Dropped a Limited-Edition Bourbon Worth Swinging For

After its silly video featured pre-Oscar Mo’Nique getting her toe stomped out (“I’ll do it again!”), Napolean’s supposed cognac of choice stopped looking so much like counterfeit Henny. Xzibit, who created tracks such as Front 2 Back and Multiple, became a partner in Bonita Spirits, which was founded in 2010, after owner Chris Brown sent him one of the first bottles of Tequila produced to try. The exclusivity and bling of many spirits categories make the industry appealing to those in the similarly Sober living home hedonistic world of hip hop. It’s St. Patrick’s Day, and to many of us, that means a day for celebration, carrying on – and that’s just a nice way of saying drinking. This evolving perspective in the hip-hop community mirrors a larger societal shift in how we approach and converse about addiction and recovery.

Ludacris f/ Shawnna “Everybody Drunk” (

• The video for his single “Franchise” even doubled as a CACTI ad.
• Though this might as well have been called “Yo, Courvoisier (Endorse Ya Man!),” we’re not mad at Busta’s liquor cosign.
• Charismatic is one but far from the only word that could describe E-40.

In a 2022 interview with Self, he discussed how avoiding overworking, limiting his use of social media, and feeling inspired and motivated by his daughter help him to stay clean. Prolific songwriter and rapper Pharrell Williams is one of the most important figures in the music industry of the past two decades. At the peak of his addiction, the rapper reveals that he was taking 75 to 80 valium per night. One of Kendrick Lamar’s first big hits, ‘Swimming Pools (Drank)’ addressed some of his alcoholic rappers experiences with alcohol and his feelings towards it. Originating in Holland, Effen Vodka has steadily taken ahold of American markets since Curtis partnered with the company. Although the mogul allegedly sold his stake for $60 million, he still works with Effen Vodka extensively.